Build a brand
People care about
Learn how to turn passive audiences into unstoppable fans
“Ross brings enthusiasm, clarity and current models of thinking to virtual events that keep you engaged and leave you feeling inspired.”
Lianne du Toit
Network Director (Africa) YPO
Brands I have worked with
Speaking
From passive to active
Activate your brand to build unstoppable fans
In a crowded business landscape, your brand is either standing out or blending in. A Fully-Activated Brand breaks through the noise by turning passive audiences into advocates and disengaged employees into motivated contributors.
Using the ACTIVE method – Alignment, Community, Trust, Identifiable, Value, and Entertain, my talk offers a strategic approach to building a powerful brand that connects, inspires, and delivers lasting impact.
“Ross is an incredible presenter, captures the audience’s attention and keeps it. A true brand activist, who understands the value of brands and thinking outside the box!”
Brand Building
Need help building your brand?
For nearly two decades, I’ve been helping businesses craft brands that people truly care about.
At Nicework, we go beyond the aesthetics. We create brands with purpose, personality, and real impact. Whether you’re building from the ground up or refining your strategy, we help brands stand out, connect, and grow.
We’ve worked with companies of all sizes, from global giants Nike to leadership coaches like Finnian Kelly, to create brands that inspire action and loyalty.
Ready to build something remarkable?
Big conversations with bold thinkers
I’ve been lucky enough to sit down with some brilliant minds—people who challenge the status quo, dream big, and share ideas worth spreading.
RadEO
RadEO is a podcast for entrepreneurs, by entrepreneurs.
RadEO brings you real stories, real challenges, and real growth from EO entrepreneurs worldwide.
This podcast dives into the lessons, struggles, and wins of those shaping the future of the most influential businesses.
OMQ
Brands should do more than exist; they should matter.
In this podcast, I’ve sat down with visionary founders like Bruce Mau, Chris Do, Micheal Beirut and a host of others who know exactly what it takes to make people connect with a product, service, or company on a deeper level.
10 More Questions
A brand without a strategy is just a logo.
In this brand-new podcast, I talk to top business and brand leaders about what it takes to build a brand that drives real growth.
Powered by Nicework, 10 More Questions is your inside look at the minds shaping the future of branding.