In this special edition of RadEO Rich and I chat to Roger Fitzsimons CEO of Promobasket and Matt Fitzsimons CEO of Big Eye Branding. They share their story of how they reacted to the pandemic quickly. How they framed their thinking and how they shared it with their team. We hear what it is like to conceive build and launch a new company in 4 days without ever sitting in the same room together. We enjoy how they created more value than the parts with Happy Hygiene.
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