SpaceX Launched Starman in February 2018
He just passed Mars It has been 2 years, 8 months, 2 days, 17 hours, 44 minutes and 48 seconds since launch.
Why is this great brand building?
They don’t Advertise
Neither SpaceX nor Tesla spends any money on traditional advertising rather spending their money on their own channels building their brand and eliciting an emotional response form people.
Double return
SpaceX paid the bills. Tesla came along for the ride.
A brand promise delivered
They have done what they set out to do SpaceX launched and landed their Heavy Falcon rocket and we watched. Now they have passed Mars which is the ultimate brand promise fulfilled in a small way.
It is Iconic
Even if you don’t follow any of their official channels. What they do is so iconic you cannot avoid hearing about it. Those images of Starman will go down in human history.
If the battery was still working, Starman would have listened to Space Oddity 265,082 times since he launched in one ear, and to Is there Life On Mars? 357,187 times in his other ear.
Elon Musk is a master of taking attention.
He sets huge goals and then achieves them. The true genius is taking all of us along for the journey.
What did you do 2 years ago that people are still talking about?
