I believe there is potentially a rethinking of how the creative industry is remunerated. We’re seeing these kinds of trends coming out where agencies are being paid on outputs or being paid on impact. Taking responsibility for what we have actually done for our clients? In this conversation with Stuart Watson he talks about how he has worked on fundamentally changing the perception of The Premier League.

I think it is time for clients to see creative partners as, as exactly that a partner. And for agencies to take ownership and. responsibility in their work…

What are your thoughts?