I discovered this article by Dan Mall and it contained this gem:
Creative direction is about the forest and the trees. More specifically, it’s about helping those in the trees see the forest, and helping those who only see the forest remember the trees too. — Dan Mall
Simple, to the point and perfectly accurate. It is also a great example of creative direction.
The hardest transition in my career has been from designer to creative director. Yet it is the most rewarding.
Thanks for the visual Dan.
