I’d like to know in the comments – what’s the most important value or belief in your company or brand?

How do you see it playing out in your people or the work you do? (If you don’t see it coming to life, is it really that important?)

What got me thinking about this is something Scott English said: 

“The brand really does become the people behind it. In our echelon of clients, they really have to reflect the real values and principles and beliefs of the people who are making the product.”

We also chatted about their iconic rebrand of RXBar and why they’ve chosen to stay small.