People who own brands, companies or products
People who are building brands or products
Sales & marketing teams
How will I impact your audience?
I will challenge some of the ways they think about communicating with people. By simplifying complex concepts around communication, motivation and emergent technologies. I do this by breaking down real-world examples and giving people simple tools to apply this knowledge in how they go about connecting with the people who matter to their brand, company or product.
CEO Between 10 and 5
From Passive to Active: Activate Your Brand to Build Unstoppable Fans
In a crowded business landscape, your brand is either standing out or blending in. A Fully-Activated Brand breaks through the noise by turning passive audiences into advocates and disengaged employees into motivated contributors. Using the ACTIVE method—Alignment, Community, Trust, Identifiable, Value, and Entertain—this session offers a strategic approach to building a powerful brand that connects, inspires, and delivers lasting impact.
You’ll learn how to:
- – Understand the impact of an activated brand, with historic examples going back a century
– Identify and align your team around a shared brand purpose to drive clarity and action.
– Foster community with customers and employees, creating deeper loyalty and engagement.
– Build trust through authenticity, consistency, and value-driven messaging.
– Drive internal innovation to stay ahead of your competition.
– Engage your audience with storytelling that sparks curiosity and builds lasting Connections.
This isn’t branding “fluff”—it’s about building a dynamic engine for long-term growth, resilience, and loyalty. By the end of this session, you’ll have clear insights and a framework to transform your brand into a powerful force in any market…. before your competition beats you to it.
Speak about Value: Change your world by changing your words
This talk demystifies the number one problem that people make when they communicate. I will help you to understand the biological reasons why
we all make this mistake. Give you advice on how to shift your communication
to leverage human biology to make your communication more effective.
I am tired of seeing this mistake. Over and over again. In this 45 minute keynote,
I will point out something so It is so simple that once you hear it you will never be able to forget. Something that will change the way you communicate.
Take away value:
• Understand the one thing you can change to make your communication better
• Know why we make these mistakes
• A way to filter all your communication to see if you have fallen into this trap
Using AI to build an exponential brand Exploring the power of the prompt
- As machines continue to advance and expand their capabilities, the question becomes not if we will use them, but how we will use them. The key is to learn how to prompt them effectively. These machines have access to all of human knowledge, and knowing how to instruct them is going to be a critical skill for businesses and leaders in the coming years.
Without proper frameworks in place, teams may experiment with these tools in ineffective or inefficient ways and more importantly do things that can damage the brand or company. As a leader, it is essential to understand the AI landscape and know which tools to use to maximise your brand’s potential.
Take away value:
– Understand the basics of AI and machine learning
– Know what tools are out there
– Get clarity on WHEN to use AI and more importantly WHEN NOT to
– You will also learn how to get the most out of your prompts
What my clients say
