We ask experts in their fields 10 questions to give you a look at the inner workings of how they think about their brands, how they have turned their brands into company assets, and how they are using their brands to drive business growth.
It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? Find out by listening to 10 More Questions.
10 More Questions is a podcast exploring the relationship between business and brand. Learn what it takes to turn your brand from a cost centre to a company asset from today’s greatest thinkers, doers, and builders.
We ask experts in their fields 10 questions to give you a look at the inner workings of how they think about their brands, how they have turned their brands into company assets, and how they are using their brands to drive business growth.
It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and s
The world rewards leaders who can perform under pressure and build trust on purpose. In this episode of 10 More Questions, Ross Drakes sits down with Waldo Waldman, a combat-decorated fighter pilot, Hall of Fame speaker, and bestselling author of Never Fly Solo, to unpack why leaders should never go it alone and how fear can become fuel.
In this episode, we talk about:
- Trust is something you build with others, never on your own
- Courage comes from acting alongside fear, not waiting for it to fade
- Standing out with ‘flavour’ is stronger than blending in with the crowd
- Find your niche first, then earn the right to expand
- Simple words and rituals can anchor culture and make it unforgettable
Whether you are leading teams, building brands, or looking for tools to turn anxiety into action, this conversation will shift how you think about trust and leadership.
Subscribe for more insights on turning brand strategy into business results.
🎧 Full episode available oniTunes,Spotify,Amazon, andPocket Casts.
Our favorite episodes
One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand.
The world doesn’t need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you.
Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst.
One More Question is hosted by our founder, Ross Drakes.
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director.
Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London’s V&A Museum, leaving her mark on each with her distinct creative perspective.
Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.
Find show notes and episode highlights at https://nwrk.co/omq-jessica.
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand.
The world doesn’t need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you.
Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst.
One More Question is hosted by our founder, Ross Drakes.
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration.
Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New.
Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.
Find show notes and episode highlights at https://nwrk.co/omq-armin.
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand.
The world doesn’t need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you.
Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst.
One More Question is hosted by our founder, Ross Drakes.
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.
Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers’ hearts and minds.
Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.
Find show notes and episode highlights at https://nwrk.co/omq-danny
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
