This may not be the end of these lock-ins.
This one has taken everyone by surprise.
If it happens again and you are not prepared, that is on you.
We see this as a great opportunity for you to speak to a captive audience. It looks like we are heading towards intermediate lockdown. How do you survive and thrive?
People have more idle time — this could be spent watching TV, learning, or exercising — and though we can’t accurately predict what they are going to be doing with their time. We can be intentional about our messaging and how we want to engage with them. Intelligent, focused communication will differentiate you from the brands who are either silent, just selling hard or scrambling to say something.
Why should you care?
You can’t often get many of your target market online all day every day. We’re in lockdown now, and while it may be too late to be the ‘first company to do that cool thing’, it’s not too late to start building and deepening relationships with your customers.
A considered approach to the way you communicate may be the best thing you can do right now — find a way to introduce or reintroduce yourself, or a way that you can be easily found.
Where can you make an impact?
- By helping people pre-prepare for dealing with future full or intermediate lock-downs
- By reaching out and doing good in an authentic way
- By entertaining them during the lockdown
- By trying something new – people are bored and open to experiments
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This is an excerpt from Finding North (again) — where my team at Nicework and I have put a few thoughts together around Coronavirus and its aftermath: https://nwrk.co/findingnorth.
