This one is close to my heart. My team will tell you I am always pushing the like this. You need to be open to experimentation as our society establishes completely new behaviours.
We don’t know what is going to work and what will not.
Get things out there fast, be open to feedback, and be ready to adjust and try again.
Take advantage of this time of upheaval before everyone settles into their new habits.
Why should you care?
We don’t need to let perfect hold us back. This is an opportunity to reinvent your company, your product, the way you deliver it and even the way you charge for it.
When this is all over (when we’re on the ‘other side’), you don’t want to regret not taking this time to get to things which have been at the back of your mind. How many new webinars, exercise programs, video streams or social initiatives did you take part in? (These were not built over 6 months)
Where can you make an impact?
- Learn, unlearn and relearn – kill all of your sacred cows
- See this as the time for innovation
- Take a deeper look at your sales process and materials. Do they still make sense for what lies ahead?
- Question your internal processes. Are you using the right software, or is it just the software that was available at the time?
- Launch that new idea, ask for feedback and try again.
- Use rapid technologies. (Crowdcast, Facebook live anchor.fm) to get an idea out there fast.
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This is an excerpt from Finding North (again) — where my team at Nicework and I have put a few thoughts together around Coronavirus and its aftermath: https://nwrk.co/findingnorth.
