Branding

Branding  ·  Design  ·  Direction
Redefining the Future of Finance The ZARP Brand Refresh

The world of finance is evolving at an unprecedented pace, with new technologies and innovations emerging every day. As a result, more and more companies are looking to move into Web3 with decentralized finance (DeFi) projects. However, they often lack […]

March 14, 2023

Branding  ·  Podcasts
Creating value for others – interview on the Madhouse podcast

Here is an interview I did with Gabriel Mundaka on his Madhouse podcast I have been helping people to build brands that people care about for 14 years. I have been in the industry for 20 years and have seen […]

January 13, 2023

Branding  ·  Design
Behind-the-Scenes Interview with Project Nice 

Nicework’s been crafting purpose-led brands for 15 years. Now founder and owner, Ross Drakes, and creative director, Shannon Davis are launching their very own Web3 initiative called Project Nice.  “Not many places give their artists a real platform and voice.” – Shannon […]

August 10, 2022

Branding  ·  Facilitating
Facilitating the MEPA Pitch week

I am a proud member of the Entrepreneur’s Organisation. We are based in a region called MEPA. The Middle East, Pakistan and Africa. A very random collection of regions very far apart in geography, culture and language. That said in […]

May 11, 2022

Branding
Things that made me laugh: 5-11 October 2020

View this post on Instagram A post shared by Elephant Gun (@elephantguncollective) on Sep 12, 2016 at 6:42pm PDT Big abandoned heads in a field Should it be a meeting or an email? This conversation I had with Adama Sanneh […]

October 11, 2020

Branding
How to spend millions NOT advertising and still win

SpaceX Launched Starman in February 2018 He just passed Mars It has been 2 years, 8 months, 2 days, 17 hours, 44 minutes and 48 seconds since launch. View this post on Instagram A post shared by Ross Drakes (@rossdrakes) […]

October 11, 2020

Branding
Should brands take a stand?

Patagonia recently hid a secret message in the tag of one of their products for people to discover. View this post on Instagram A post shared by Ross Drakes (@rossdrakes) on Sep 22, 2020 at 12:38am PDT Some loved it, […]

September 22, 2020

Branding  ·  Thoughts
Fortnite has done it again

View this post on Instagram A post shared by Ross Drakes (@rossdrakes) on Aug 14, 2020 at 2:44am PDT Apple has blocked Fortnite from the App Store. They want them to funnel all of their payments through the IOS store. […]

August 14, 2020

Branding  ·  Thoughts
Please try harder

No one is buying your thin veil of caring. It comes off as tone-deaf and insensitive. If you don’t believe in something and are looking to cash in on a trend, just don’t. If you are worried that by not […]

August 12, 2020

Branding  ·  Thoughts
Toyota has proved they are innovative by falling inline

“The aim of the redesign was to build Toyota’s image as a more progressive brand” While I do see value in adapting your brand for a new era it seems there is an almost pathological resistance to being different. I […]

July 22, 2020

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