Ross and Jessica chat about how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.
Ross and Armin chat about the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.
In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.
The world of finance is evolving at an unprecedented pace, with new technologies and innovations emerging every day. As a result, more and more companies are looking to move into Web3 with decentralized finance (DeFi) projects. However, they often lack […]
Here is an interview I did with Gabriel Mundaka on his Madhouse podcast I have been helping people to build brands that people care about for 14 years. I have been in the industry for 20 years and have seen […]
Nicework’s been crafting purpose-led brands for 15 years. Now founder and owner, Ross Drakes, and creative director, Shannon Davis are launching their very own Web3 initiative called Project Nice. “Not many places give their artists a real platform and voice.” – Shannon […]
I am a proud member of the Entrepreneur’s Organisation. We are based in a region called MEPA. The Middle East, Pakistan and Africa. A very random collection of regions very far apart in geography, culture and language. That said in […]
I believe there is potentially a rethinking of how the creative industry is remunerated. We’re seeing these kinds of trends coming out where agencies are being paid on outputs or being paid on impact. Taking responsibility for what we have […]
Focus is so key to achieving great things. In my chat with Leyland Maschmeyer, we unpack how he and his team focused on 4 simple steps over 4 years. This focus allowed everyone to be intentional about the direction they […]
The new season of One More Question is out. I am exploring the idea of branding and the many forms it takes. I am super honoured to have been able to have two conversations with such a visionary person. We […]
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